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“fuTOURiSME” – fostering digital & sustainable transition of TOURism SMEs for FUture innovation and resilience

Client: European Innovation Council and SMEs Executive Agency (EISMEA)
Starting Date: 16/09/2023
Services: , , ,
Beneficiaries: , ,
Industry: ,

fuTOURiSME is paving the way for a transformative era in experiential tourism. As we navigate the post-COVID-19 landscape, we aim to empower tourism SMEs with innovative tools, coaching and strategies designed for the twin transition of digital and sustainable evolution. fuTOURiSME holistic approach consists of:

  • Best Practices Repository: Curating and sharing leading strategies and best practices concerning the needs of SMEs in a compendium, as a roadmap and inspiration for tourism SMEs and stakeholders eager to embrace the twin transition journey.
  • Skills Enhancement & Training: Equipping tourism SMEs with the expertise to harness the twin transition, complemented by custom training resources and expert-led coaching.
  • Digital & Sustainable Innovation Projects Grants: Championing digital advancements and sustainable approaches by awarding 60 tourism SME-led innovative projects with €30,000 each that enable the development, implementation and scaling-up of innovative solutions.
  • Sustainability Certification & Self-assessment: Developing and Introducing a unique fuTOURiSME sustainability tool, guiding SMEs towards achieving prestigious sustainability certifications.

Through this process, fuTOURiSME seeks to address specific topics of the Transition Pathway for Tourism such as: Circularity of tourism services (T7), Green transition of tourism companies and SMEs (T8), Support for digitalization of tourism SMEs and destinations (T16), Awareness raising on skills needs for twin transition in tourism (T1). By reshaping the way SMEs operate and interact, fuTOURiSME is not only aiming at setting new standards but also invigorating the entire tourism ecosystem

Kinno was responsible for:

  • Lead Partner, responsible for the overall management and coordination of the Project Consortium, ensuring the smooth and successful implementation of the project activities
  • Identification of main obstacles, gaps, needs and lessons learnt of the digital and green transition process of the tourism SMEs.
  • Contribution to the development of e-learning courses on twin transition and experiential tourism to enhance and equip tourism SMEs and staff with the necessary digital and green skills
  • Support the delivery of coaching sessions for guiding SMEs’ twin transition path
  • Support the implementation of innovative projects (new SMEs business ideas; product development; market studies; development and analysis of business plans; promotion and communication activities; training for staff; EU ecolabel; etc.) by mono- or multi- schemas of tourism SMES and related actors
  • Contribution to the self-assessment & sustainability certification pathway of tourism SMEs.