This study aims to capture the emerging reality driven by the rise and expansion of business models based on the platform economy. As digital platforms reshape industries, these models are transforming traditional business practices, enabling more efficient, scalable, and flexible operations. The study will focus on how platform-based models are disrupting various sectors, altering value creation, customer interactions, and resource management. It will also explore the challenges and opportunities posed by this shift, including the regulatory and organizational adjustments needed to support these models. The goal is to understand how platform ecosystems are redefining competitive dynamics and shaping the future of business in the digital age.