The project boosts the uptake of digitalization and innovation among tourism SMEs through transnational cooperation, capacity building, and financial support. It helps tourism SMEs adopt digital and sustainable solutions via financial vouchers, e-courses, mentoring, and webinars. The project also fosters transnational collaboration to promote smart, sustainable growth and create new market opportunities. It aims to provide vouchers to at least 60 tourism SMEs from various countries, assisting them in developing new organizational models and innovative solutions to modernize the tourist experience. The goal is to enhance the tourist experience while making SMEs more sustainable and profitable in the medium to long term.
TourINN-act – Tourism INNovation Actions and cross-sectoral cooperation in SMEs
Client: European Innovation Council and SMEs Executive Agency (EISMEA)
Status: Completed
Starting Date: 10/11/2021
End Date: 11/09/2024
Beneficiaries: SMEs
KiNNO responsibility:
- Users & Customers Needs Discovery: Identifying the needs of tourism SMEs for digital, innovative, and sustainable solutions.
- Innovation Development Roadmaps: Creating roadmaps for the adoption of innovative and sustainable practices by tourism SMEs.
- Open Innovation Methodology: Developing methodologies to help tourism SMEs adopt digital, innovative, smart, and sustainable solutions.
- Open Innovation Capacity Building: Creating educational content on Entrepreneurship, Innovation Management, and Open Innovation for tourism SMEs.
- Soft landing: Organizing sessions to promote strategic alliances between tourism SMEs and technology providers.
- Third-Party Financing: Identifying financing opportunities for tourism SMEs to implement smart, digital, and sustainable practices.