This project addresses the persistent challenge of overtourism in the Mediterranean region by promoting conscious and sustainable tourism. It leverages innovative technologies to monitor and manage tourist flows, building on the foundations of the HERIT-DATA project. TOURISMO enhances capacity building and technology transfer among stakeholders, including public authorities, tourist agencies, and SMEs. The project develops a monitoring and decision-making support structure, tested in eight MED pilot sites, using data from various sources and on-site technologies. The University of Florence manages the enriched HERIT-DATA platform. The partnership includes diverse location profiles from seven European countries, ensuring a high degree of innovation and effective solutions for different environments.
TOURISMO – TOURism Innovative and Sustainable Managementof flOws
Client: Managing Authority of Interreg Euro-MED
Starting Date: 01/01/2024
End Date: 30/09/2026
Beneficiaries: Business Support Organizations, Public Authorities or Public Bodies, SMEs, Universities
Industry: Information & Communication, Tourism
KiNNO responsibility:
- Sectorial Mapping & Market Analysis: Analysis of touristic habits and tourism flows in the selected locations
- Demos, Pilots, and PoC Facilitation: Supporting the specification & evaluation of pilot actions for a decision-support system managing tourist flows
- Open Innovation Methodology: Development of a plan for upscaling the solution and designing incentives to support adoption.
- Exploitation & Dissemination: Development of the Communication & Exploitation Plan